Get in front of patients when they’re actively searching for care.
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Running Google Ads for a healthcare organization sounds straightforward, bid on the right keywords, write a compelling ad, send people to your site. But anyone who has tried it knows the reality is far more complicated.
Google applies heightened scrutiny to healthcare and medical ads. Certain condition-specific terms trigger certification requirements. Remarketing to patients based on health-related behavior is restricted. And since the rollout of enhanced conversions, tracking patient actions without violating HIPAA has become one of the most urgent challenges for healthcare marketers running paid campaigns.
The most expensive mistake in healthcare paid search is bidding too broadly. If you're not careful you can end up paying for people who want answers, not appointments.
High-performing healthcare campaigns go narrow and deep. We target phrases that signal readiness that a patient is ready to book and find a solution.
Even a perfectly structured campaign will underperform if the landing page breaks the promise of the ad. Patients clicking a Google Ad for "knee replacement surgeon in Miami" should land on a page about exactly that, not a generic services homepage that makes them search all over again.
The best healthcare landing pages load fast, clearly state the service and location, feature a pracitioner with credentials, and make booking frictionless.
See how we've helped healthcare organizations rank higher, attract more patients, and build lasting authority.
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